Customer Marketing Lead

Job Description

Want to shape how Givebutter engages and delights our customers at every step of their journey? In this role, you’ll take the lead in developing and executing data-driven customer marketing strategies that nurture product adoption, increase retention, and create meaningful connections with our users. If you’re passionate about building lifecycle campaigns, turning customer insights into impactful initiatives, and working with a mission-driven team, we’d love to have you help us make giving butter for everyone.
We want to hear from people who…

Are customer-obsessed and are always wanting to go above and beyond for your customers
Strategic thinker who is able to translate product insights into impactful & engaging lifecycle campaigns
Strong analytical skills with the ability to generate hypotheses centered on data, see through the noise, and leverage that knowledge to improve performance
Player and coach who loves to build strategy and wants to be hands-on to execute and report on it

Responsibilities

Develop and implement a comprehensive lifecycle marketing strategy that engages customers, nurtures product adoption, and retains customers across multiple touch points.
Design and manage multi-channel customer campaigns to engage key personas, increase adoption of new products, and create awareness of use cases that support customer outcomes.
Manages paid media campaigns directed at current customers from start to finish and owns the customer cost to acquire customer (CAC) metric.
Create and manage automated email marketing campaigns to guide prospects through the sales funnel, focusing on onboarding, upselling, and re-engagement.
Analyze customer data and behaviors to identify opportunities for segmentation and personalization, delivering tailored messaging that addresses specific customer needs.
Manage and provide feedback to individuals on the Customer Marketing team.

Requirements

4 – 6 years of experience in lifecycle, retention, or email marketing, with a focus on customer journey optimization.
2 – 3 years managing and hiring individuals for marketing teams.
Prior experience managing and reporting on paid social and display campaigns in LinkedIn, Meta, etc.
Proven track record of developing and executing successful marketing campaigns that drive customer engagement and increase retention.
Proven ability to achieve marked improvement through of A/B testing, segmentation, and personalization best practices.
Familiarity with CRM and Marketing Automation platforms (e.g., Hubspot, Intercom, Salesforce) and data visualization tools (e.g., HEX, Tableau) for campaign tracking and performance analysis.
Analytical mindset with the ability to interpret data and make data-driven decisions to optimize campaigns and improve performance.
Understanding of content marketing and how it integrates with lifecycle campaigns to educate and engage customers.
Strong project management skills, with the ability to manage multiple initiatives simultaneously and deliver on deadlines.
Excellent communication and collaboration skills to work effectively with cross-functional teams.

Benefits

Remote Work: Work from anywhere in the United States.
Health Insurance: We offer Medical, Dental, and Vision insurance covered 100% for employees as well as HSA and FSA accounts.
Mental Health: Givebutter health insurance plans come with access to a TalkSpace membership.
401k: We offer access to a retirement planning account for all employees, with a match coming in April 2025.
Vacation and Holiday: Givebutter offers a Flexible PTO policy with uncapped Vacation days. Givebutter is closed for a whole week in the summer for an employee Wellness Week.
Parental Leave: We offer 12 weeks of paid parental leave for both primary and secondary caregivers.
Home Office Stipend: Upgrade your home office with company-sponsored expenses, including high-quality laptops, monitors, and modern technology.
Charitable Giving: Employees are encouraged to donate up to $50/month to any verified nonprofit they wish to support on Givebutter.
Professional Development: We offer learning and development reimbursement opportunities.
Love What You Do: We are a mission-driven company serving the charitable sector. Feel good about the work you’re doing and the company you work for.

Base salary range $100K – $110K • Offers Equity • Offers Bonus